"Pour your heart into it."



Those who dream by night in the
dusty recesses of their minds
Awake to find that all was vanity;
But the dreamers of day are dangerous men,
That they may act their dreams with open
eyes to make it possible.

-Lawrence of Arabia

Read the book - "Pour your heart into it".

The book reveals a staid truism; If you can capture the imagination of your audience, you have winner. It is how a cutting edge company built a worldwide reputation through retail by leading with its heart.

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